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Saint Amnesia, Who Forgot the Ads Nobody Saw
Patron of online ad auctions, impressions nobody really saw, and inflated budgets.
Life
In 2015 Pixalate researchers described the Amnesia Bug in the implementation of the OpenRTB advertising protocol: by not limiting the time between a bid response and the impression notification, advertisers could be billed for ads that were never actually shown. The flaw was linked to the Xindi botnet, able to simulate enormous numbers of phantom views and siphon large sums from the ad market.
Prayer
O Saint Amnesia, who bills for impressions nobody remembers, let our ads be paid for only when someone has seen them. Amen.
How to celebrate
Celebrated by enforcing time limits between bid and notification and verifying impressions with independent measurement.
Pay for what nobody saw and you pay twice.